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Understanding audiences and target audiences

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Understanding Audiences and Target Audiences TASK THREE Clare Dodkins
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Counting Audience ,[object Object],[object Object],[object Object]
THE HYPODERMIC NEEDLE ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Two-Step Flow ,[object Object]
Uses and Gratifications: Katz and Blumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reception Theory ,[object Object],[object Object],[object Object]
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Understanding audiences and target audiences